Reducing Plastic in a U.S. Retail Brush Set
A U.S.
Client
A U.S. beauty retailer developing a private-label makeup brush set for the retail market.
The Challenge
The client wanted to reduce plastic use in the packaging while maintaining product protection and retail presentation. The conventional design relied on a plastic blister tray and a clear plastic window, both of which needed to be reconsidered.
What We Did
We immediately worked with our packaging suppliers to evaluate lower-plastic alternatives. The conventional plastic blister tray was redesigned as a paper insert to hold the brushes securely. For the clear window that still needed to remain in the color box, we switched to a recycled material. Samples were developed and reviewed to ensure the new structure could still protect the brushes and present the set properly on shelf.
Specifications
- Private-label makeup brush set
- Paper insert replacing the conventional plastic blister tray
- Recycled clear window material
- Custom printed retail color box
- Reduced-plastic packaging structure
- Packaging developed together with the brush program
Timeline
The alternative packaging structure was developed together with our packaging supplier and integrated into the brush program before mass production.
The Result
The redesigned brush set reduced unnecessary plastic while maintaining a retail-ready presentation. The product performed strongly after launch and generated multiple repeat orders from the customer.
Note
Sustainability requirements do not always require compromising presentation. By redesigning the packaging structure around the brush set, we reduced plastic use while keeping the product suitable for retail display.
